Dutch Design Week 2011

Each year the Dutch Design Week in Eindhoven, after Milan and London the largest design week in the world, organises a competition to find some highly visible design objects to place on the roof of the Design Rides taxi's.

I drew an allusion to of the iconic hood ornaments of the fifties that decorated the famous cars of that era. The driving force behind those designs was the rise of aerodynamics and (rocket) aviation. One of the main characteristics was the drop shape, which found it’s way event to the hairstyle of one of my namesake’s.